Author Archives: afayec

Sassy Shortcake Boutique is a clothing company from Charleston, South Carolina, that has really taken to social media. One way that it has reached out to the consumer is through contests, giveaways, and “quick sales”. Contests include liking, sharing, and tweeting … Continue reading →

I really like Twitter’s blog that talks about best practices for tweeting. Who knows better about how to maximize the results for tweets than the Twitter professionals themselves? While it focuses on the best practices for journalists and news publishers … Continue reading →

Taking the brand social is definitely riskier than not taking the brand social, as there are many opportunities for errors, offending, and lack of monitoring in a company’s choice to go social. That being said, if done correctly, there is … Continue reading →

The best and most convenient app that I think XFINITY has out right now is the home security app. From my cell phone, I can check the security cameras inside and outside my home, turn the lights on and off, … Continue reading →

As I previously mentioned, the television/Internet advertising industry spent a lot of time at the beginning of the social media boom actually combating against the sites. Sales for TV/Internet took a dip, and many traditional advertisers did not see the … Continue reading →

Instagram has become a social media tool for people of all ages. Quickly becoming a household name, the free app for Android and iPhones allows users to upload a picture, crop it, edit it, and add other enhancements and effects, … Continue reading →