Instagram has become a social media tool for people of all ages. Quickly becoming a household name, the free app for Android and iPhones allows users to upload a picture, crop it, edit it, and add other enhancements and effects, and then immediately share it on a variety of platforms including Twitter, Facebook, Tumblr and Instagram itself. The tool has become increasingly popular for its user friendly experience and ability to truly take photos to a new level of creativity and beauty.
During the 2013 Superbowl, Nabisco encouraged fans of the long-loved cookie “Oreo” to Instagram and share a picture of their favorite part of the cookie – the cream, or the chocolate. This type of encouragement from the company to its consumers will most likely get a lot of hits, as people want to share with friends and family their photos and daily activities, and now they are given a reason to post something cute, funny, or creative about one of America’s favorite treats.
Instagram not only is quick to download and easy to use and figure out, but companies are really starting to see that the number of users and followers (there is an option to follow friends that you pick from your phone book in your mobile device) has really started to pick up and become increasingly popular. Instagram even has its own social media button on some sites, which typically in the past have been reserved for larger social media sites such as Twitter, Facebook, LinkedIn, and GooglePlus.
Another picture posting site, which has more commonly been referred to as a “Virtual Pinboard” is known as “Pinterest.” This site has also become extremely popular, primarily among women.
According to the Pinterest website, http://www.pinterest.com, the company’s mission statement is as follows, “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”
In other words, users can post all kinds of pictures, craft ideas, do it yourself projects, quotes, and then categorize them and share them with people from all over the world. The goal of Pinterest is to provide an avenue for people to share their best ideas, particularly for home decorating, weddings, and recipes, although it has increased its categories as it continues to grow, and also to help people plan and get good ideas for events.
These two picture posting sites, although different in mission and goals, are both gaining popularity in social media savviness, and are providing people all over the world with the ability to share photos, creativity, and ideas with others.
You know how the old saying goes, “a picture says a thousand words”… and as these sites show, people have a lot to say.